If you want to see how the German car manufacturer makes its cars, BMW is now offering an upscale tour of its assembly plant in Spartan S.C. This tour costs $99, and lasts for about three days. Although the plant has been receiving
guests and conducting tours since 1990, this new tour package, as promised by the auto maker, is going to be edgier.
The tour includes a peek at what happens “behind-the-scenes” in the plant, a tour of the on-site Zentrum theater and museum, a “driving experience” tour at the Performance center driving school which is right across the plant (this lasts for two whole hours), and rare-vehicle demonstrations. Occasional “culinary events” are also in store for those who will be availing the package tour.
Apparently, limited areas of the plant (ones for X5 and X6 productions) can also be accessed by guests for an additional $7. The Zentrum, on the other hand, can be visited without any entrance fees. Despite the fees, though, the plant seems to be very popular with the visitors. According to Spartan plant spokesperson Bunny Richardson, it receives an average of 30,000 visitors every year.
What makes the $99 package special, though? These upscale tours will be led by a concierge who can bring the guest to limited facilities in the plant. Restricted areas included in the tour are the door line and the paint shop. Richardson also revealed that premium guests can enjoy customized tours planned especially for them. The events throughout the year will include receptions, catered meals, and of course, special speakers.
The BMW cars used for the tour will also be determined according to the season’s driving routes.
Tags: BMW